Translate your views and filters from universal to GA4
The views feature is not in GA4. We can help out if you have lots of views in universal and you somehow need to capture that functionality in GA4.
Translate your events from universal to GA4
Out of all the changes from universal to GA4 events is one of the largest. Everything is now an event, since events are completely changed. So we will reimagine your own event configurations when moving your data from universal to GA4.
Configure your goals and conversions in GA4
In my humble opinion anything that makes your organization money, if you're a for-profit company, or anything that leads you towards your goals generally is a conversion.
Rebuild audiences from universal to GA4
Audiences are more like a combination of segments and audiences, yes there can be used for Google Ads but there can also do so much more.
Configure Custom Audiences
Leverage on the real power of GA4 by creating custom audiences, so that you'll stop looking at your visitors in one aggregate blob as if they all behave exactly the same and have the same motivations and outcomes.
Configure Custom Events
GA4 is an event driven model which means everything is part of an event.
Configure Custom Dimensions and Metrics
Custom definitions have been overhauled in GA4, which means you can't just take what you had in universal and move it to GA4. We need to rethink how we use custom dimensions and metrics.
1. Centralized management of your tags
2. Speed and agility
3. Corporate governance process
4. Data Accuracy
5. Increased Automation
Track data of different marketing initiatives by source, medium, campaign name, and other campaign dimensions.